Exciting Changes Coming to rockwestcomposites.com
Our Ecommerce Origins Story
In 2009, rockwestcomposites.com became one of the first online merchants for carbon fiber tubes, plates, panels, connectors, and materials. Over the past 15 years, our value proposition has always been that more than 94% of the items we stock ship within 24 hours. While this quick ship promise is great for last-minute needs, the volatility of demand forced us to continually scale back the number of items we listed for sale. While Rock West Composites owns over 3,000 mandrels, we were listing under 1,600 tubes for sale.
New Product Success
In 2023, we tried something different. We offered the first-of-its-kind selection of off-the-shelf, space-ready items called STRATO™. Our value proposition was no longer centered around 24-hour shipment. It stated that we had the materials, tools, certifications, and people power to produce these standard items in 4-6 weeks, far faster than a custom solution.
This approach allowed us to offer a far larger selection of tubes, plates, panels, and materials to our customers than if we tried to make them and keep them in stock. The product has been very successful. We’ve helped numerous customers shave weeks off their schedules while enjoying the cost benefits of using a stock item versus a custom solution.
Sitewide Product Expansion with Rapid Production
Building upon the success of the STRATO™M program, we are expanding this concept into everything we do. While we will continue to stock fast moving items, we will also list many items that we have the materials, tools, and peoplepower to produce quickly upon your order. Almost all items will be available within 4 weeks of order placement. We are also expanding the number of raw components we sell and are actively engaging with other manufacturers to sell their products on our site. We want rockwestcomposites.com to be your one-stop for everything you need to complete your advanced composites project.
Plan on Success!
We are excited about these changes as we believe they will provide you, our customers, access to significantly more off-the-shelf solutions for your projects. And while you will have to plan and order a little further in advance, you will have many more items to choose from. As always, if you do run into a time crunch, let us know. We may have alternative solutions or expedited services that can meet your deadline.
New Website in May
We are targeting May for our website launch. Please check out the new site, and if you don’t see a product that you think we should be carrying, drop us an email at marketing@rockwestcomposites.com, and we’ll do everything we can to add it.